Lorenza Rinaldini
Keller Williams Realty World Class


Why Use a REALTOR® When Selling a Home?

A real estate agent can help you understand everything you need to know about the home selling process.

Not all real estate licensees are the same; only those who are members of the NATIONAL ASSOCIATION OF REALTORS®(NAR) are properly called REALTORS®. They proudly display the REALTOR “®” trademark on their business cards and other marketing and sales literature.

REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reported that 84% of home buyers would use  the same REALTOR® again.

Real estate transactions are one of the biggest financial dealings of most people’s lifetime. Transactions today usually exceed $250,000. If you had a $250,000 income tax problem, would you attempt to deal with it without the help of a certified professional accountant? If you had a $250,000  legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be wise to work with a professional REALTOR® when you are selling a home.

If you’re still not convinced of the value of a REALTOR®, here are more reasons to use one:

1. When selling your house, your REALTOR® will give you the most up-to-date information on the status of the market as well as recommendations on price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the highest price, quickly  and with minimum hassle.

2. ​Y​our REALTOR® will recommend repairs or cosmetic work that will significantly enhance the value of your house

3. Your REALTOR® will market your house to other real estate agents and the public. In many markets across the country, over half of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator,  distributing information about your property to other real estate agents through a Multiple Listing Service (MLS) or other cooperative marketing networks, open houses for agents, etc.

4. Your REALTOR® will know when, where and how to advertise your property. The National Association of Realtor studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.

5. Your REALTOR® will help you objectively evaluate and negotiate every buyer’s proposal without compromising your marketing position. The initial agreement is only the beginning of a process of appraisals, inspections and financing – and a lot of possible pitfalls. Your REALTOR® can help you
write a legally binding, win-win agreement that will be more likely to make it through the process.

6. Your REALTOR® will help close the sale of your home. Issues may arise between parties during the escrow process. For example, unexpected repairs might be required to obtain financing or a title problem is discovered. The required paperwork alone is overwhelming for most sellers. Your
REALTOR® is the best person to objectively help you resolve any issues that may arise and bring the transaction to closing.

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Lorenza Rinaldini

Welcome to Lorenza Rinaldini & Associates! Here, we have prepared a broad range of useful information and resources designed to help you navigate the home buying or selling process more effectively. Explore the inside scoop on our local community, advice on finding a mortgage or critical information on preparing your home to sell.